A Step-by-Step Guide to Starting, Growing and Scaling Your Business
Whether you’re just starting out or ready to take your sleep consulting business to the next level, The Sleep Consultant Playbook is your roadmap to success. This book walks you through the 5 levels of business growth, helping you:
✔️ Attract your ideal clients with confidence
✔️ Create a standout brand that sets you apart
✔️ Build a business that aligns with your values
✔️ Streamline and scale so you can grow sustainably
Packed with practical strategies, actionable steps, and plenty of resources, this playbook gives you everything you need to turn your passion into a thriving business.
The Sleep Consultant Playbook walks you through the exact process to build, grow, and scale a sleep consulting business that gives you more clients, more income, and more freedom.
Just Follow the 5-Level Growth Framework:
No matter where you are in your journey, this book meets you there. Inside, you’ll find a checklist to assess your current level and ensure you have the right foundations in place before moving forward.
Level 1: The Architect
Your First Few Weeks as a Sleep Consultant
This is where it all begins—your business, your brand, your big vision. You’ll get clear on who you are, who you serve, and how to stand out. It’s time to roll up your sleeves and build the framework that will set you apart. By the end of this level, you’ll have a rock-solid foundation to grow from—and a business that feels 100% you.
Level 2: The Practitioner
Get Paying Clients Without Fancy Marketing
Your business is ready, but where are the clients? This level is about
getting out there (yes, even if it feels uncomfortable) and making
meaningful connections. You’ll learn how to turn conversations into bookings and create client experiences so good they’ll want to tell everyone they know. It’s time to stop hiding and start shining!
Level 3: The Strategist
Building Systems That Help You Scale
This is where your business takes off. You’ll learn how to increase your visibility in a way that feels aligned, connect with new audiences, build a lead-generation system, and turn happy clients into your best marketers. With referral programs and affiliate partnerships, you’ll create a steady stream of clients without burning yourself out.
Level 4: The Leader
Automating Systems and Building Your Team
You’ve done the groundwork, and your business is growing. But doing everything yourself isn’t sustainable—and it’s holding you back. This level is about letting go, delegating, and building a team you trust. You’ll also learn how to automate the stuff you don’t love and free up time for
what you do love. Hello, freedom!
Level 5: The Disruptor
Redefining the Future of Sleep Consulting
This is where you step into your power as a disruptor. You’re not just running a business—you’re creating change. You’ll challenge the status quo, bring your boldest ideas to life, and leave your mark on the sleep consulting industry. This is your time to dream big, act boldly, and show the world what you’re made of.
What fellow Sleep Consultants have to say...
Get a Glimpse Inside...
If we haven't met yet...
Hi, I’m Rianna Hijlkema—a Sleep Consultant, Postpartum Doula, and the founder of Sleep Consultant Design. Over the years, I’ve had the privilege of helping more than 500 Sleep Consultants start, grow, and scale their businesses, and I’m here to help you do the same!
Trusted by many Sleep Consultants:
You can have that sleep consulting business you really really want - without all the headaches you think it'll take to get there.
Other Ways I Help Sleep Consultants Save Time & Attract More Clients
© 2021-2025 Sleep Consultant Design, a brand of Chasing Excellence LLC. All Rights Reserved.